Purnima Valiathan

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Instructional Design Certificate Program 2.0

Get certified by E-Learning experts and charge ahead in your career in 3 simple steps:

Go through the online courses > Attend the contact sessions > Take the online assessments & submit the assignments


  Level 1

Basic certificate program for beginners

  • Product Focus: Develop content/instructional material


  Level 2

Intermediate certificate program for practitioners

  • Process Focus: Conduct needs analysis and recommend solutions


  Level 3

Advanced certificate program for specialists

  • System Focus: Understand instructional design from a systems perspective and learn how it is applied in different domains – K-12; Corporate Training; Vocational Skills



Level 1
0 – 1 year of experience as a Content Developer.
Level 2
More than three years of experience as a Content Developer/ Instructional Designer.
Level 3
More than five years of experience as an Instructional Designer.

Level 1
  1. ADDIE Methodology and its variations in Higher Education and K-12
  2. Ruth Clark’s Content Types Framework
  3. Merrill’s Content-Performance Matrix, Mager’s Format for writing objectives and Bloom’s Taxonomy
  4. Gagne’s Events of Instruction and Kolb’s Experiential Model
  5. Types of Learning Visuals
  6. Guidelines for creating MCQs, MMCQs. Match, Fill-in-the-Blank, True-False, and Subjective Questions
  7. Difference between traditional E-Learning scripts and scripts written for video tutorials.
Level 2
  • ADDIE Methodology
  • Working Memory and its limitations
  • Bloom’s Taxonomy versus Merrill’s Content-Performance Matrix
  • Constructivist, Behaviorist and Cognitive schools of Learning
  • Gagne’s Events of Instruction
  • ARCS and Interactivity
  • Kirk-Patrick’s Evaluation Model
  • Art of Reviewing
  • Stories, scenarios and case studies
  • Merrill’s Principles of Instruction
  • Kolb’s Experiential Model
  • Video storyboards
Level 3
  • Design strategies (at macro and micro level) through case studies
  • Microlearning and Mobile learning concepts
  • Gamification
  • Curation
  • Learning Experience Design
  • Assessment design
  • ID for K-12 Or ID for Vocational Training

Level 1
  • Instructional writing
  • Organize Content
  • Write Objectives
  • Script a Module
  • Visualize a script
  • Create Questions
  • Scenario-based scripting
Level 2
  • Task Analysis
  • Audience Analysis
  • Interactivity Design
  • Evaluation Design
  • Scenario-based scripting
  • Reviewing storyboards (from an ID perspective)
Level 3
  • Design a solution for varied contexts
  • Design a job aid/game
  • Design creative assessments
  • Design an ICT-integrated lesson plan for K-12 OR
  • Design a unit for vocational skills

Level 1
Develop a storyboard for E-Learning by incorporating the basic principles of Instructional Design (any one of the following).

  • Simple storyboard
  • Storyboard with a role-play/scenario
Level 2
  • Write an Approach Note detailing the solution for a given situation
  • Develop a storyboard with a role-play/scenario
Level 3
  • Develop an intervention that is not in the form of traditional training for an identified need at the workplace.
  • Develop an ICT-integrated lesson plan OR develop a unit on any vocational skill for a student guide

1. It is mostly online and self-paced. You can complete it at your own pace.

2. Empathy is the hallmark of good design. This program gives you an opportunity to be an online learner, which helps you experience first-hand the strengths and weaknesses of this medium.

3. The program sets an example and will give you insights into the design elements you can use to optimize the strengths, and minimize the weaknesses of online learning.

4. You will get to analyse working examples of every kind of deliverable – storyboards, design documents, microlearning, textbook chapter, ICT-integrated lesson plans, and a sample unit for vocational skills.

5. You get one-to-one contact sessions with Purnima Valiathan as well as detailed feedback on your assignments/project work from her.

6. You get to download resources, such as a script format,  sample scripts and design document, and a number of job-aids and templates that you can use at work.

Write to us at info@purnima-valiathan.com to get the details.

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